1980

England, a small bonded clothing store, was founded in front of Ewha Womans University.

On September 23, 1980, Chairman Park Sung-Soo opened the doors of England with a philosophy of offering twice the value at half the price, selling casual duty-free clothing that was popular at the time with a focus on affordability and practicality.“

1986

Introduction of Korea's First Fashion Franchise

In 1986, the company changed its name from "England," which was used in the early days of the business, to "E-Land" and incorporated as a legal entity. Later, the company launched its four flagship brands, including "BRENTANO" in 1983, "Underwood" in 1985, and "Hunt" in 1988.

The franchise stores with uniform designs and manuals were a fresh shock to the fashion industry, which was dominated by duty-free stores at the time.

1989

Expansion into the children's clothing market

Launching 'Little Bren', 'E-Land Junior', and 'Underwood School' one after another, E-Land introduced children's clothing with various colors and aesthetically pleasing designs to the monotonous center of the underwear-focused children's clothing market.

1990

Expansion into the watch and jewelry business and women's clothing market

Announcing the popularization of watches and jewelry, which were considered high-end goods at the time, E-Land launched the watch and jewelry specialist brand 'Lloyd'.

The women's casual brand 'Roem' was born, and it is still one of the oldest and most beloved women's casual brands by customers.

1991

Establishment of the E-Land Foundation

To put into practice E-Land's management philosophy of "Working not for earning but for using", the E-Land Foundation was established.

The E-Land Foundation has carried out various donation activities in many areas of society, supporting a total of 60 million people and donating approximately KRW 400 billion (as of 2020).

1994

Expansion into distribution business and introduction of the first urban outlet in Korea

The first urban outlet in Korea, "2001 Outlet," was opened, marking the beginning of the company's distribution business. Currently, it has the most number of stores nationwide and continues to grow.

1994

Expansion into food service business

Starting with Pizza Mall's first store in Myeong-dong, E-Land began popularizing its food service culture. Pizza Mall, which offered a groundbreaking price of 9,900 won in a market where only expensive global pizza brands existed, has maintained that price for over 25 years.

1994

Expansion into fashion business in China

The company took its first step into the Chinese fashion market by establishing a production facility in China. It has since expanded its local factories in India, Vietnam, Sri Lanka, and other countries, increasing its overseas production ratio and global expansion.

1996

Expansion into hotel business

E-Land entered the hotel business by acquiring "Seorak Kensington Star Hotel." It introduced the world's first star-themed hotel featuring sports, movies, music, and other cultural stars with "Star Rooms.“

1997

Entrusted management of Mapo Senior Welfare Center

The E-Land Welfare Foundation has been operating and managing 10 welfare centers nationwide, starting with the Mapo Senior Welfare Center, and continues to provide sincere sharing activities.

1999

Expansion into the US market

As the first Korean company with its own brand (E-Land Kids), E-Land entered the US children's clothing market. It has over 500 sales channels throughout the US, helping to promote K-fashion globally.

2001

Knowledge Management Award

E-Land won the Grand Prize at the Knowledge Management Awards judged by the global consulting firm Booz Allen Hamilton. E-Land's employee-driven knowledge management system was a hot topic among businesses at the time, and they shared their knowledge management expertise with more than 1,000 companies through a public seminar for businesses.

2002

Sales of 1 trillion won and all brands achieving profitability Announcement of donating 10% of net profit to society

All of E-Land's brands, including fashion, distribution, food and beverage, and hotels, achieved profitability, and for the first time, the company's annual sales exceeded 1 trillion won.

At the same time, based on the entrepreneurial spirit that "companies should earn profits honestly and use them properly," they declared to donate 10% of their net profits to society every year.

2003

Opening of Ashley's first branch

Starting with the 1st branch in Bundang's "2001 Outlet," Ashley opened the door to the family restaurant market in Korea.

With a variety of menus and a comfortable atmosphere where families can enjoy special moments together, Ashley is always there for their customers.

2004

M&A of Newcore

E-Land introduced the first urban outlet in Korea and entered the distribution industry. By acquiring 10 department stores and 15 discount stores (Kim's Club) from Newcorea, it took a leap forward as the largest large-scale retail company in Korea with the most stores.

2004

Received Grand Prize at the Honorable Company Awards

E-Land won the Grand Prize at the Honorable Company Awards, organized by the Federation of Korean Industries and the Seoul Economic Daily, for its commitment to honest management and sharing spirit.

2007

Signed a license agreement with New Balance

E-Land strengthened its sports business by acquiring the domestic sales rights for global sports brand New Balance.

New Balance's sales increased from KRW 20 billion in the first year to KRW 1.6 trillion in three years, and KRW 4 trillion in seven years, changing the landscape of the domestic sports brand market.

2009

Korea's First SPA Brand 'SPAO' Launched

After accumulating 35 years of experience in the fashion industry, E-Land launched Korea's first SPA brand, 'SPAO', by consolidating its capabilities.

'SPAO' achieved an annual revenue of KRW 300 billion for the first time in 7 years since its launch and has expanded its business to China, Malaysia, and other countries to establish its global presence as a SPA brand.

2009

Acquired Vietnam's Thang Long

E-Land acquired Thang Long, a Vietnamese production factory, to establish a technological investment and R&D center. Thang Long collaborates with world-renowned companies to develop advanced materials and environmentally friendly production methods, contributing to E-Land's globalization of its fashion business

2010

First Korean fashion company to achieve 1 trillion won in sales in China
Opening of Daegu E-World

Through a thorough localization strategy tailored to the Chinese market, a Korean fashion company breaks the 1 trillion won sales mark in China for the first time.

In Korea, the largest theme park in the Yeongnam region, Daegu E-World, opens.

2010

M&A of European luxury brands

By acquiring Italian high-end brands such as "Lario," "Sutor Mantellassi," and "Mandarina Duck," the company begins to showcase the heritage of European luxury brands in Korea.

2011

Launch of Korea's first women's SPA brand, Miso

Following the launch of "Spao," E-Land introduces Korea's first women's SPA brand, "Miso," which is tailored to the body types of Korean women.

With trendy products launched every week and over 10,000 designs that allow for complete coordination, E-Land leads a new change in Korea's women's clothing market.

2012

Global expansion of hotel business

By acquiring three hotels and resorts in Saipan - the "Kensington Hotel Saipan," "PIC Saipan," and "Saipan Coral Ocean Golf Resort" - as well as the "Guilin Sheraton Hotel" in China, E-Land lays the foundation for its global hotel business.

2012

Launch of E-Land Cruise

E-Land Cruise, which opened its doors in the winter of 2012, attracts a large number of domestic and international tourists, establishing itself as a core content of global leisure business.

2013

Launch of Korea's first shoe SPA, Shupen, and achieving
10 trillion won in sales.

E-land completed its strategy to lead the domestic fashion market by launching Korea's first shoe SPA, "Shupen,"

by combining its global sourcing capabilities and SPA system, expanding the concept of SPA that had only been applied to clothing to include miscellaneous goods and accessories.

With aggressive business expansion, E-land achieved 10 trillion won in sales, 33 years after its establishment.

2014

Completion of Asia's largest logistics center.

The "Cheonan Logistics Center," which was built to establish a state-of-the-art logistics system and secure logistics hubs, plays a key role in enhancing E-land's competitiveness as a global fashion distribution company.

2014

Establishment of Seoul E-Land FC.

In order to activate global sports business by incorporating E-land's culture and entertainment content, Seoul E-Land FC, a professional football team in Seoul, was established.

2016

Opening of E-Land's first store in China in Shanghai.

E-land, which has established itself as a fashion company in China, declared its entry into the Chinese distribution market and opened the "Parkson-Newcore Mall" in Shanghai, taking a step closer to becoming the "largest fashion, distribution, and food service company in Asia.“

2016

Opening of E-Land Mall.

To break down the boundaries between online and offline shopping and provide customers with convenient shopping, E-Land opened "E-Land Mall."

With over one million different contents, E-Land Mall has surpassed 200 billion won in annual transactions and is growing rapidly.

2018

Fourth award of the "Zhonghua Charity Award."

Since entering the Chinese market, E-land has continued its education business and social contribution activities in China, and has won the "Zhonghua Charity Award" in 2011, 2012, 2015, and 2018.

This record is unique among Korean companies and the most awarded among foreign companies.

2020

Completion of E-Land Youth Housing PEER's first store in Sinchon.

With a determination to solve youth social issues, E-land Construction opened the first store (Sinchon) of "PEER," a youth housing located in a trendy area.

E-land Construction is creating innovative residential models that did not exist before, with a goal of improving customers' quality of life from planning to construction.