Smart luxury purchasing, LuxuryGallery

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3-Line Summary

· Why we love luxury goods

· Reasons to buy luxury goods without hesitation
· How to properly maintain luxury goods

 

Luxury goods are more popular than ever in Korea. Many K-pop artists are also working as brand ambassadors for luxury brands. Last year, domestic luxury brands reportedly exceeded 4 trillion won in sales. To help fulfill everyone's desire for owning at least one luxury item, we will provide smart tips for purchasing luxury goods.

Chapter 1
Is this genuine?

"They said it comes with a genuine guarantee... but it's a counterfeit?"

According to the Korea Customs Service, counterfeit goods worth over 2 trillion won were seized in the past five years. Even if one luxury item costs only 1 million won, it means there were over 2 million counterfeit items sold during that period.

Recently, there has been a surge of direct purchasing platforms selling luxury items at cheaper prices, making the issue even more serious. In fact, even a direct purchasing platform that boasted famous celebrities as its endorsers was embroiled in controversy when counterfeit goods were found.

 

 

 

"The ones who sold the fakes were themselves, so why should we have to authenticate them?"

The problem is so serious that even if you purchase a counterfeit item, you cannot be properly protected. The responsibility of verifying whether an item is genuine or not ultimately falls on the consumer, even though the sellers promise to refund twice the amount if the item is found to be fake. In reality, the burden falls on the consumer who has already paid for the item with the mere promise of authenticity.
 

Chapter 2
Worry-free platform 

"Is there a place where I can buy with peace of mind?"   

Since luxury items themselves are not cheap, choosing the right place to buy them is crucial. Instead of simply choosing an online store, it's important to choose a place with an 'offline store' where you can see the product in person and they take responsibility for after-sales service.

There is a luxury brand that has been selling luxury goods through parallel imports for over 20 years. It's called Luxury Gallery, which has 12 stages of verification processes from before the product is imported to after the product is sold.

 

 

 
 
#1 100% Genuine products inspected directly on-site

Luxury Gallery is managed rigorously from the on-site level. Verification of boutiques and products begins with a direct inspection by on-site managers.

#2 Thorough secondary precision inspection

After products arrive in Korea, we conduct an additional verification process from the moment we receive the goods to just before selling them. In addition to Luxury Gallery's own verification, we also conduct a secondary precision inspection by a professional appraisal agency. 

#3 Department store-level A/S (after-sales service)

It is difficult to receive A/S for luxury items purchased through direct purchase. Luxury Gallery provides a dedicated warranty card that can be used to receive department store-level A/S service at NC department stores and offline stores nationwide. They also provide a high-quality packaging video service before delivery.

Furthermore, Luxury Gallery has on-site MDs who purchase products requested by domestic stores directly. This allows us to immediately import products from brands that are sold out in Korea, such as Autry and Ami.

Chapter 3
How to make luxury items last long?

"Should luxury items always be dry cleaned?" 

To ensure that luxury items are used for a long time, proper maintenance is essential. Here are some easy-to-miss tips on how to care for your luxury clothing.

 

 

 

 

 

The best thing to do is to minimize washing. When it gets dirty, just quickly clean that area. For food stains, use kitchen detergent, and for white or yellow stains, it's best to use a little bit of baking soda. However, avoid using it on delicate fabrics like silk or dark-colored clothes.

But if washing is necessary, it's better to hand wash with neutral detergent in lukewarm water rather than using a washing machine. Linen is a delicate material and requires dry cleaning.

 


 
 

Proper storage is as important as washing when it comes to luxury clothing. For light t-shirts, using a PVC hanger can prevent deformation through material friction. For thicker clothes, it's better to use sturdy wooden hangers, and for clothes with wide shoulder lines, using wide hangers is recommended.

"Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you."

(Ralph Lauren, Founder of POLO RALPH RAUREN)

It's not just about labels or brands. It's about something else that comes from within you. Perhaps true luxury is not about possessing expensive items, but about bringing out the specialness that lies within us through our own transformation.

Luxury Gallery returning in May as an app

Check it out now on the Smart Store!